Julien Cerdan is an SAP presales consultant based in France, with more than a decade of experience helping organizations understand and adopt SAP solutions. His career bridges the technical and commercial sides of SAP, combining functional knowledge with the ability to communicate value clearly to prospective clients.
For several years, presales has been the focus of his work. In this role he brings together an understanding of business needs and SAP capabilities, helping organizations see how solutions can address their challenges. This work draws on a solid functional foundation built earlier in his career across SAP modules including sales and distribution, materials management, and project systems.
His earlier experience gave him a practical, user-focused perspective. Working in support and functional specialist roles, he resolved SAP incidents for users across Europe, the US, and Asia, wrote operational manuals, delivered user training, and managed data and interfaces between SAP and other systems such as Siebel CRM and EDI. This grounding in real user needs continues to inform how he approaches solution positioning.
An international outlook runs throughout his background. With a Master of Science in International Management and early experience teaching and working with multinational groups, he is comfortable operating across languages and cultures, a strength that supports both his consulting and client-facing work.
His recent SAP certification as a WalkMe Digital Adoption Consultant reflects a growing focus on how organizations successfully adopt and use SAP technology, not just implement it. Drawing on this blend of functional experience, presales expertise, and a focus on adoption, Julien Cerdan writes to help readers understand how SAP solutions are evaluated, positioned, and embraced, and how thoughtful adoption strategies help businesses realize the full value of their SAP investments.
