Leen Dereu is a business and functional consultant specializing in SAP Customer Experience solutions. Working across multiple roles within CX projects, she brings a versatile perspective that spans business analysis, functional design, and agile delivery.
The breadth of her role experience is a defining strength. As a customer experience lead, business analyst, functional analyst, and scrum master, she is comfortable working at different points in the project lifecycle, from understanding business needs and defining functional requirements to facilitating agile delivery. This versatility allows her to connect the various perspectives that a successful CX project depends on.
Her academic background gives her a distinctive foundation. Holding a Master of Science in Engineering in Computer Science with a major in human-computer interaction and a minor in artificial intelligence, she brings a genuine understanding of how people interact with technology. This user-centered perspective is especially valuable in the customer experience space, where the quality of the interaction is paramount.
An entrepreneurial and community-minded streak further rounds out her profile. Having founded a web strategy venture as a student and volunteered to build a database for a school abroad, she demonstrates initiative and a practical, hands-on approach to applying her technical skills.
Her credentials reflect a focused specialization in customer experience, including SAP certifications as a Customer Experience Solution Architect, in SAP Emarsys Customer Engagement, in SAP Business Data Cloud, and in positioning SAP Business AI solutions, along with a Professional Scrum Master certification. Drawing on this combination of functional expertise, technical grounding, and a user-focused mindset, Leen Dereu writes to help readers understand how SAP Customer Experience solutions are designed and delivered, and how organizations can create customer engagement solutions that genuinely center on the people who use them.
