Manoj Dalui is an SAP Customer Data Cloud architect whose expertise in customer identity and data management has developed over more than 17 years in IT, including over a decade dedicated to SAP CDC, formerly known as Gigya. In his current architect role, he leads solution design and works closely with clients to shape how customer identity is managed at scale.
His responsibilities reflect the breadth of an experienced architect. He handles architecture design and review with clients, requirement analysis, technical design documentation, development, debugging, database design, and team leadership. This combination of strategic and hands-on work allows him to guide projects from initial concept through to reliable delivery.
His technical depth in SAP CDC is extensive. Across both B2C and B2B contexts, he has worked with screen-sets and registration-as-a-service, dataflow jobs, REST services and JWT tokens, SDKs, site setup and policy configuration, risk-based authentication, social login and account linking, schemas, webhooks, extensions, SAML, OIDC, consent management, and integration with external marketing tools, along with logging and monitoring.
A strong foundation in web development underpins this specialization. With experience across PHP, JavaScript, and the LAMP stack, including scalability and performance improvements for web applications, he brings a developer's understanding to his architectural work, grounding his designs in practical implementation knowledge.
His credentials include SAP certifications as a Development Associate for SAP Customer Data Cloud and an Implementation Consultant for the SAP Customer Data Platform, along with a SAFe Agilist certification and a B.Tech in Computer Science. Drawing on this blend of architectural expertise and hands-on development experience, Manoj Dalui writes to help readers understand how SAP Customer Data Cloud manages identity, consent, and customer data, and how organizations can build secure, well-integrated customer experiences.
