SAP Emarsys Customer Engagement Implementation Demo Questions
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SAP Emarsys Customer Engagement Implementation Sample Questions:
1. You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?
A. Set available to false in product catalog for all products the brand.
B. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
2. You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?
A. "31" : "True"
B. "1" : "1"
C. "1" : "True"
D. "31" : "1"
3. A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? (2 correct)
A. Abandoned cart
B. Order delay notification
C. Password retrieval message
D. Membership upgrade
4. You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?
A. Form - registration form
B. Target segment - segment
C. Entry from program
D. Recurring filter - every 1 day(s)
5. You want to display different content for your female and male contacts in your email campaign. Which function do you use?
A. Predict Recommendation settings
B. Product source
C. Block targeting
D. Open Block Style settings
6. Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple discounted T-shirt. You’d like to send different messages to them depending on their total purchase amount. What node do you need to use?
A. Wait node
B. Wait for an event node
C. Decision splitter node
D. A/B test node
7. A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: “Yes, I WULD like to receive emails about new products and special promotions.” Where can you correct this?
A. Management > Form Settings > Opt-in invitation and interests
B. Channels > Email campaigns
C. My profile > Form default language
D. Management > Form settings > General format
8. You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts”. How is this possible? (2 correct)
A. The audience is updated on a daily basis only.
B. The audience was archived.
C. The network audience was created but there are not enough contacts.
D. The network audience was created but the transfer of the contacts failed.
9. In which node can you choose filters and conditions such as "Country equals US"?
A. Didn’t click link
B. Quick filter
C. Email behavior check
D. Filter switch
10.Sarah left a product in her cart on your website. You’d like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
A. Web Extend event
B. Wishlist event
C. Product catalog update
D. Mobile event